
Meet the Founders
Lucy has always believed prevention is the best medicine. As a science major and chemist, she spent over 15 years working in big pharma and the natural health product industry. But as much as she valued her work, she noticed a frustrating gap: most solutions were designed to treat symptoms only after they appeared, instead of protecting long-term health.
That realization hit closer to home when it came to her rescue dog, Kash. As he grew older, Lucy searched for clean, trustworthy supplements to support his joints and overall wellness. What she found instead were shelves filled with products full of fillers, flavoring, and vague claims that didn’t match her scientific standards.
With her background and passion, Lucy set out to create KRWN: a brand built on prevention, transparency, and quality. Every formula is vet-developed, third-party tested, and crafted with clean, functional ingredients to support pets’ health before problems arise.
KRWN was inspired by Kash, but it’s for every pet who deserves to live like royalty: healthy, happy, and thriving.